Overview

Trackset AdManager is the Marketing Management tool to optimize the distribution of online advertisements on websites, networks and channels.

AdManager permits the complete management of the publication of complex  advertising campaigns, to monitor costs and revenues and quicker management of trafficking.

Visualization of data is simple, functional and allows quicker analysis, orders management of orders and inventory.

Benefits

• Manage advertisements on one or more publisher websites.
• Quickly create, manage and publish banners and campaigns.
• Automatically optimize the publication maximizing results.
• Select a specific target for each banner and campaign.
• Create detailed and customized reports for each client.

How Does It Work

AdManager allows you to manage and monitor the publication of different campaigns and advertisements on different sites and networks. With AdManager, it’s possible to set various selling models (CPM, CPC, CPA) for each campaign, quantitative and temporal goals, priority, targeting (RON, ROS, ROC), options and delivery limitations. All types of media format can be loaded: images, rich media, form, third parties html codes and script, textual messages and videos. For each single site, it’s possible to create several formats and zone types for announcement visualization and to specify themes according to additional parameters. Once all basic rules for publication are set up, the system will automatically optimize delivery of the ads to obtain successful distribution.