Overview
Trackset ConversionLab is the complete solution for Web Analytics, simple to use, flexible and extremely precise in the analysis of results. ConversionLab analyzes Digital Marketing return on investments and online visitors’ behavior to evaluate the results and actual goals’ achievement of online communication campaigns.
Its intuitive interface, simple configuration and outstanding support services make it an irreplaceable assistant for the Marketing manager to analyze returns on investment and monitor the web site and all online Marketing campaigns.
• Optimize your return on investments (ROI) increasing your conversions rate.
• Analyze in details the returns of each promotional campaign.
• Evaluate the efficiency of your communication according to the actual conversions.
• Constantly monitor your objectives (KPI).
• Study each single access provenance and paths followed.
Benefits
ConversionLab is able to track any traffic font and type of web site with a simple page tagging system. Users’ precise details such as provenance and characteristics are identified by IP and cookies. As soon as the visitor lands on any page, ConversionLab registers all details concerning the route followed and type of action (such as purchases, contacts, subscriptions, clicks, ajax, events and flash) and makes an association to the related campaign, referer and related keyword.
Details on paths and conversions are stored in general and at an individual user level, allowing deep analysis of the results.
How Does It Work
ConversionLab is able to track any traffic font and type of web site with a simple page tagging system. Users’ precise details such as provenance and characteristics are identified by IP and cookies. As soon as the visitor lands on any page, ConversionLab registers all details concerning the route followed and type of action (such as purchases, contacts, subscriptions, clicks, ajax, events and flash) and makes an association to the related campaign, referer and related keyword.
Details on paths and conversions are stored in general and at an individual user level, allowing deep analysis of the results.
