Overview

Trackset VisualPath is an extremely intuitive tool to quickly visualize users’ behavior on the website. VisualPath reveals which are the most viewed sections and zones and the most clicked links of a website, optimizing website’s layout and usability while increasing the conversion rate. 

The visual display and exportation of data allows intuitive, precise high impact analysis.

Benefits 
 
• Find out what visitors are doing on each single page or on landing pages.
• Discover which are the most popular sections of a website.
• Evaluate the efficiency of the site’s graphic layout.
• Identify the most followed routes.
• Search for eventual bugs in the layout.

How Does It Work 

VisualPath is able to track any route followed by the user and its behavior and interaction with any item of the page (links, images, flash items, ajax, forms, videos) with a simple page tagging system. User’s clicks are registered with an extremely precise and punctual system of coordinates and then visualized in colorful heat maps. VisualPath measures a user’s visit in any section or item, giving detailed information concerning access (visits, exits, bounces, average time spent) and paths followed by users in order to discover the most viewed web site areas. Visual and textual results are filterable by source of traffic and data.